WORKS

SUSTENIUM BIORITMO 3

Virtual Assistant

Client: Menarini

Date: 06/03/2019

Tag: COMMERCIALS, COSMETICS & PHARMA

RHYTHM AND ENERGY ALL DAY LONG WITH THE NEW SUSTENIUM BIORITMO 3 MULTIVITAMINICO

On the occasion of the launch of Sustenium Bioritmo 3 Multivitaminico we have created a new communication format for Sustenium supplements brand. Protagonist-icon is the friendly and technological Sustenium virtual assistant, an expert in all the energy needs and spokesperson of the brand’s values of innovation and familiarity.
In the launch spot, set in a hyper-technological and hyper-connected apartment, the Sustenium virtual assistant uses a scan to detect that the young protagonist is lacking energy and rhythm, so recommends Sustenium Bioritmo3 Multivitaminico Donna. Thanks to a demo it explains the innovative 3-phase operation, showing the rhythmic release of the ingredients and the related benefits at every time of her day.

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