WORKS

SAMMONTANA

The story of a smile

Client: Sammontana

Date: 27/05/2013

Tag: COMMERCIALS, VIDEO CONTENT, ENTERTAINMENT, FOOD & BEVERAGE

Armando Testa chose to tell the story of Sammontana through the short film "Sammontana: the story of a smile", directed by Virgilio Villoresi, a young and talented artist from Florence. The short film recalls the key chapters of the brand history through a pop-up book: from the dairy-shop to the birth of the "Italian ice-cream", from the economical boom to the birth of barattolino till nowadays.