WORKS

SALVATORE FERRAGAMO

Christmas Jungle

Client: Salvatore Ferragamo

Date: 06/12/2013

Tag: BELOW THE LINE, FASHION & LUXURY, INT'L PROJECT

Armando Testa created the international concept for Salvatore Ferragamo shop windows for Christmas 2013 entitled "Christmas Jungle". Animals from all over the world such as tigers, zebras, flamingos, giraffes, herons, leopards, butterflies, dragonflies taken from the Ferragamo print archives come to life with 3-D features and using shades of gold - the colour for Christmas also a typical tone used in the Ferragamo palette - to recreate a true luxury jungle. This surreal, fairytale scene filled the shop windows of Ferragamo stores all over the world, and its lively tones were perfect to enhance the new capsule collection of the Maison. And for the first time the Maison showed a special video, developed in line with the window displays, in its stores - also broadcast on online channels, social networks and viral marketing.