WORKS

Riso Gallo

Riserva

Client: Riso Gallo

Date: 09/12/2020

Tag: COMMERCIALS, FOOD & BEVERAGE

WHAT GRAINS OF RICE, WITH RISO GALLO AND ARMANDO TESTA

The new ad for Riso Gallo, created by Armando Testa is now on air. It is dedicated to Riserva Gallo Carnaroli and Arborio, the Premium line of rice for risottos, which is unique thanks to the traditional stone husking.

The TV ad, rotating in cuts of 20” and 15”, forms part of the classic Riso Gallo format: light hearted animation starring the legendary Gallo as a testimonial and on this occasion, he plays the role of leading expert on how rice is processed.

With his shrill opening exchange reminding us of a “Chicchirichì!”, he immediately shows us the amazing quality of the grains of rice in Riserva Gallo: only Arborio and Carnaroli grown in Italy and made even more special thanks to the “stone husking” process, the delicate pressure on the grains, done in a traditional way.

With just a few lines and simple but precise moves the Gallo conveys the excellence of the product, the skilful care and attention in processing it and the extraordinary results in the kitchen where its full potential is revealed: the very best 100% Italian rice, you can use to prepare top quality risotto but also for all those recipes which are typical of Italian tradition.

Use of cookies

This Website uses technical cookies in order to make its services more efficient and easy to use. Furthermore, the Website can use third-party cookies that detect users' browsing data. By continuing to use our Website you acknowledge that you have read our cookie policy and you consent to use our cookies.