Hugo Pratt

Client: Rcs

Date: 10/04/2014


The Agency has developed on behalf of Corriere della Sera and La Gazzetta dello Sport in collaboration with Rizzoli Lizzard and Cong, the Print and the TV campaign of TUTTO PRATT. This is the most complete collection of works by Hugo Pratt ever published. He is a real genius of comic literature, considered one of the greatest comic designer of all times. By means of the claim "Imagination with no boundaries" the Agency wanted to underline Hugo Pratt 's capabilities to draw the reader into fascinating, mysterious and fantasy worlds where reality mixes with fantasy. So, some elements seems to become alive and three-dimensional on the print campaign, coming out of some of the most beautiful images of adventures lived by the '900 literary myth Corto Maltese. Seagulls, aeroplanes, dirigibles suggest incredible stories capturing the curiosity of those who are looking at them. The campaign is intended to be an editorial and advertising homage to an Italian artist who brought art into comic strips.