WORKS

Peuterey

Fall Winter 2019/20

Client: Peuterey

Date: 02/09/2019

Tag: COMMERCIALS, DIGITAL, OUT OF HOME, PRINT, FASHION & LUXURY

Peuterey, the Italian clothing brand which specializes in outerwear, has entrusted Armando Testa with its new international communication campaign.

With creative direction from Michele Mariani, the Fall-Winter 2019/20 campaign nintroduces a new pay off, in line with the philosophy of reality telling which characterizes the brand: “Life is an everyday challenge”.

So here we find our everyday heroes, personified by Cleo Cwiek, Asta Stensson, Sven De Vries and Julian Schneyder, and portrayed by photographer Emilio Tini. They find themselves in the jungle of a supermarket and have to extricate themselves in order to conquer Mont Blanc one bite at a time, to tame a ferocious kitty to get it to purr, and explore the surroundings to get a wi-fi connection.

This message has an immediate impact which adds value to the soul of the brand, a blend of dreams and substance, elegance and practicality, adventure and every day: the essential dualism of the authentic man, who chooses Peuterey as a companion on his journey to face everyday challenges with confidence and self-irony.

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