WORKS

Pan di Stelle Christmas 2023

A Christmas Wish

Client: Barilla - Pan di Stelle

Date: 30/11/2023

Tag: COMMERCIALS, FOOD & BEVERAGE

PAN DI STELLE AND DISNEY.
AT CHRISTMAS, THE TWO LOVE BRANDS OF DREAMS DREAM TOGETHER.

There are stories that seem to be written in the stars, and the new Pan di Stelle Christmas campaign by Armando Testa seems to have been born exactly like this. From 2020 to today, Pan di Stelle has been increasingly reinforcing its leading role in presiding over the Christmas season and this year it does so with an even more extraordinary dream and magic, linking itself to Wish, the highly anticipated film animation that Disney created to celebrate its centennial. A film that is a true homage to the power of the stars and the willingness to believe in dreams, exactly the two elements that have always represented the values of Pan di Stelle. And the quote from Disney Wish “There is nothing more powerful in the universe than someone with a dream in their heart” becomes the spark that ignites the entire project. “Do you know why the stars shine even brighter at Christmas?” the little girl asks her mother to the tune of the main theme of Disney Wish, and reveals a secret that only dreamers like her, and like Asha, know, and in fact it will be precisely from her dream that the images of the Disney musical, contained in the film Pan di Stelle. The film represents the perfect integration of the two worlds, that of the Pan di Stelle dream with the iconic moon-star, and the Disney animated one. Multichannel reach: TV and cinema film, limited edition packs, digital and social, in-store activations, a large themed competition, 8 thousand Gift Boxes exclusively on Amazon, and customizable packs on sale online at dedicatoate.pandistelle.it.