WORKS

Pan di Stelle

Christmas

Client: Barilla - Pan di Stelle

Date: 16/11/2020

Tag: COMMERCIALS, FOOD & BEVERAGE

PAN DI STELLE REAWAKENS THE DREAM OF CHRISTMAS. WITH A PROJECT CREATED BY ARMANDO TESTA, AND WITH COMETA, A SUPER SWEET STAR.

“Everyone of us holds a big little dream in our hearts. It can come true at Christmas”. A little girl’s voice recites this and that’s how the 40” animated short, created by Armando Testa begins. It introduces us to Cometa, a baby reindeer who dreams of flying just like Santa’s reindeers. Along with his two brothers who never give up, he will anything to succeed.

Maybe at this time, more than ever before, we all need to keep on believing in dreams, whether they be big or small, and in a special Christmas which, just like a dream, can warm our hearts. And maybe that’s why Cometa immediately won over the hearts of the agency and the client, to become the star of an entire communication project.

The agency wrote the script for the fairy tale and Margherita Premuroso designed it and did the animation. Both the 40” format and shorter formats and dedicated IG stories are on air on social media and digital channels from November 16. The 40″ cut is planned for TV too in December.

The packs for the entire range which is a limited edition just for the holiday period, were redesigned by Armando Testa. They’re like pages where you can follow the story of the little reindeer. And the Pan di Stelle biscuits too are a new shape inspired by the heroes of the fairy tale: for the first time in the history of the brand, a reindeer-shaped biscuit!

In addition, a special Pan di Stelle pack will be on sale on Amazon. It contains a small furry Cometa toy, made in collaboration with Trudi, a Biscuit and Pan di Stelle cream. A bigger furry toy will be the softest prize of the year to cuddle this Christmas, you can win it at points of sale.

And the magic of a special Christmas should have its special song too. So “A million Dreams”, which has been the theme for the Pan di Stelle communication for the last two years, has been rearranged by Human Touch, and is now sung by the children’s choir of the Piccoli Cantori School, in Milan.

Cometa will come into our homes, join us at breakfast, and we believe he will have a special place in in our hearts. To remind us that, if we all believe together, dreams really do come true. So, close your eyes, touch a star, and follow your dreams, always.

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