Love Story

Client: Ponti

Date: 06/07/2014


The communication has had a different flavour since the end of 2013. And it'll make you fall in love. Change of testimonial. Ponti has chosen its own products as the ambassadors of their new format of the "Love Story" campaign. Modena IPG Balsamic Vinegar and Glassa Gastronomica Ponti are the stars of the film created to tell the magic of an encounter. Like all the best love stories the two episodes will have a happy ending: indeed as the claim of the campaign declares Ponti Products "always know how to make any dish fall in love". The DNA of the Armando Testa creativity is obvious in the format of the campaign: simplicity, memorability and irony which are also part of the world of the Ponti brand.

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