WORKS

POKERSTARS

La casa degli Assi

Client: Pokerstars

Date: 24/04/2014

Tag: BELOW THE LINE, EVENTS, ENTERTAINMENT, SERVICES

Pokerstars strengthens its leadership by creating the first Italian reality show based on competitive Poker. Poker conceived as a game of skill, intelligence, speed, balance and fun, not luck but individual ability! This event creates involvement, and it is not addressed exclusivley to a male world; there are 6 male and 6 female contestants! Already in the first months alone the event has involved thousands of players as well as the curious who have tried to qualify to enter the "house". TV and Web advertising campaign have accompanied this operation since February 2014.

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