The bunnies are back

Client: Playboy

Date: 02/12/2008


The bunnies are back! The project takes off for the return to Italy of one of the most famous brands in the world: PLAYBOY. An original and spectacular day of media and promotion dedicated to the Italian launch of the new format of one of the mega cult and irreverent magazines on the international stage. The operation was developed over two phases: firstly a metropolitan "guerrilla" activity in the heart of Milan, followed by an elegant and irreverent night event starring the knockout wild bunny girls.

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