WORKS

PLAYBOY

The bunnies are back

Client: Playboy

Date: 02/12/2008

Tag: EVENTS, SERVICES, UNCONVENTIONAL & EVENTS

The bunnies are back! The project takes off for the return to Italy of one of the most famous brands in the world: PLAYBOY. An original and spectacular day of media and promotion dedicated to the Italian launch of the new format of one of the mega cult and irreverent magazines on the international stage. The operation was developed over two phases: firstly a metropolitan "guerrilla" activity in the heart of Milan, followed by an elegant and irreverent night event starring the knockout wild bunny girls.

Use of cookies

This Website uses technical cookies in order to make its services more efficient and easy to use. Furthermore, the Website can use third-party cookies that detect users' browsing data. By continuing to use our Website you acknowledge that you have read our cookie policy and you consent to use our cookies.