WORKS

PAN DI STELLE

"Crema Grain"

Client: Barilla - Pan di Stelle

Date: 13/09/2020

Tag: COMMERCIALS, FOOD & BEVERAGE

CREMA PAN DI STELLE IS BACK ON TV WITH ARMANDO TESTA, TO REVEAL A SECRET THAT IS TWICE AS GOOD.

How do you tell a secret? With a pinch of dreams, stardust and all the fun of a family at breakfast.

Since Sunday 13 September Crema Pan di Stelle has been back on TV, on the web and on Pan di Stelle’s social channels on Facebook and Instagram. And they are revealing what makes them so unique all over the world: the secret is Pan di Stelle! The iconic biscuit turns into grains and dives into the smooth swirls of hazelnuts and cocoa cream, to make it “twice as good”

Just one taste is enough to make you dream, and indeed the film starts off with an illustrated and animated dream using the unmistakable style of the communication of recent years, and today for the first time it brings together elements of the fantastic with reality.

A jar of Crema, a starry sky, the drawing of a little girl (who will later be the protagonist at breakfast) who climbs up a long staircase which leads to a moon-biscuit. With a touch of a magic wand the biscuit turns into grains and the Crema becomes a dream to be enjoyed spread on a slice of bread, with a fresh strawberry, and why not a finger which steals a lick from the jar.

Pan di Stelle has always offered products which combine goodness and quality ingredients, clear nutritional and supply chains, as well as an ever-stronger commitment regarding sustainability and respect for our planet. In the case of Crema Pan di Stelle, 100% Italian hazelnuts and milk and cocoa grown in collaboration with the Cocoa Horizon Foundation. Pan di Stelle has been working with them for years to promote projects to support the quality of lives of the farmers and their families. And without palm oil, like all Barilla products.

Never as much as this year have we felt the importance of being able to dedicate a little of every day to dreaming. Pan di Stelle reminds us that that moment can be really, really very good.

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