WORKS

MOMENT - MOMENTACT

Molly in Rome

Client: Angelini

Date: 19/06/2011

Tag: COMMERCIALS, COSMETICS & PHARMA, POP MOVEMENT

The communication for the new references Moment Capsule Molli from the Angelini Group, has become a catch phrase in just a short time. We made an association between the film's main character, a friendly young English girl called Molly and the key feature of the product, the "molli" ("soft") capsules. A lucky pun which made the name of the new product easy to remember and contributed to the success of sales.

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