WORKS

We have been managing the communication of the Angelini Group's Moment analgesics  since their launch in 1986. Over the years, the range of analgesics has been extended with successful  new products - along with the communication to the consumer this has contributed to the company's growth in a market where many big multinationals are active  to the point that it has now become market leader.  
The new film presents the Moment pills as the specific solution for less severe headaches;  typical of this type of headache is an on-going, persistent irritation, symbolised by a drop repeatedly falling down on the protagonist's head, forming concentric watery circles. With a Moment pill the irritation disappears rapidly "because great moments cannot wait".