Laboratory - 12 hours

Client: Angelini

Date: 02/10/2018


The new campaign for Momendol, a drug in the Angelini Group, invites viewers to reflect on how intense and how long headaches caused by neck pain can be. The solution is to be found in the double action of Momendol which quickly relieves pain for up to 12 hours while fighting inflammation.
The well-known Presenter of the brand uses a gigantic head-shaped crystal sculpture to help describe neck pain headaches with a graphic visualization showing bright red vibrations rising up from the shoulders to form a circle in the head.
Just one tablet is enough to transform the circle of pain into a symbolic graphic clock to recall the speed and duration of relief for up to 12 hours.
Momendol also introduces the innovative soft capsules that act more quickly thanks to the rapid release liquid technology.
At the end, the effectiveness of Momendol is demonstrated as a young dad lifts up his knowing little son who is having fun to let him shoot hoops.