WORKS

MARTINI & ROSSI

La vie en Rosato

Client: Martini & Rossi

Date: 28/09/2009

Tag: COMMERCIALS, FOOD & BEVERAGE, INT'L PROJECT, ITALIAN LIFESTYLE

A new Martini product with a fresh light flavour aimed at the young target: Martini Rosato. "La Vie en Rosato" concept is developed to take a sweeter, light look at life. That's how the ad reveals the city of Rome "submerged" in pink, in a positive and joyful atmosphere. The campaign aired in 19 countries over 4 continents, and awareness and persuasion indicators considerably higher than average were recorded everywhere.