WORKS

MARTINI & ROSSI

Jude Law

Client: Martini & Rossi

Date: 01/12/2010

Tag: PRINT, FOOD & BEVERAGE, INT'L PROJECT, ITALIAN LIFESTYLE

In order to generate awareness of the new Martini cocktail -50% Vermouth, 50% Sparkling wine- we created a product campaign which recalls the most classic Martini style. Jude Law proved to be the perfect Martini Man and Rankin the ideal photographer who was able in just one day's shooting to produce amazing portraits. The strong impact press campaign ran in Russian magazines and on an internet site.