After the campaigns starring Naomi Campbell and Sharon Stone, the Martini bubbles reached a peak of success with George Clooney and the famous "No Martini, No Party", slogan which has taken its place in everyday language in Italy and throughout half of Europe. With irony and lightness the slogan reflects the personality of the product to perfection and touched an emotional chord with consumers and for years it was the leitmotif of numerous Martini campaigns in 12 European countries.
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