The film is a mosaic of the Lavazza world. Thanks to the most famous shots from the Lavazza Calendars and a first person voice over, it describes the features of Qualità Oro with a unique aesthetic and strong visual impact.
Some of the most important images from the Lavazza Calendars were selected to announce the rebirth of an icon from Lavazza's history. They were created by the great masters of international photography: David LaChapelle, Jean-Baptiste Mondino, Steve McCurry, Thierry LeGouès and Anne Leibovitz. The original photographs were recovered and "animated" using sequencing and transitioning which makes them even more spectacular, presenting viewers with a film which is rich in emotions and highly involving, accompanied by the amazing voice of the actor Pierfrancesco Favino, symbolising the real star: the coffee.