WORKS

Lavazza
A Modo Mio

"MUSICAL"

Client: Lavazza

Date: 13/11/2018

Tag: COMMERCIALS, DIGITAL, OUT OF HOME, FOOD & BEVERAGE

The energetic style of Broadway has invaded the most famous Heaven in Italian advertising.
The new chapter in the successful Lavazza campaign is dedicated to A Modo Mio and the new Idola machine: the perfect Christmas present for lovers of the most heavenly coffee, which is just as good at home as at a bar.
The ad turns into a real musical, where Maurizio Crozza plays all the characters, dancing and singing to the notes of a Lady Marmalade song reworked by the Cherubs, Saint Peter, and above all by an extraordinary, awe-inspiring Devil, to the sounds of "Christmas is Lavazza! ".

Use of cookies

This Website uses technical cookies in order to make its services more efficient and easy to use. Furthermore, the Website can use third-party cookies that detect users' browsing data. By continuing to use our Website you acknowledge that you have read our cookie policy and you consent to use our cookies.