WORKS

The energetic style of Broadway has invaded the most famous Heaven in Italian advertising.
The new chapter in the successful Lavazza campaign is dedicated to A Modo Mio and the new Idola machine: the perfect Christmas present for lovers of the most heavenly coffee, which is just as good at home as at a bar.
The ad turns into a real musical, where Maurizio Crozza plays all the characters, dancing and singing to the notes of a Lady Marmalade song reworked by the Cherubs, Saint Peter, and above all by an extraordinary, awe-inspiring Devil, to the sounds of "Christmas is Lavazza! ".