WORKS

Lavazza
A Modo Mio

"MUSICAL"

Client: Lavazza

Date: 13/11/2018

Tag: COMMERCIALS, DIGITAL, OUT OF HOME, FOOD & BEVERAGE

The energetic style of Broadway has invaded the most famous Heaven in Italian advertising.
The new chapter in the successful Lavazza campaign is dedicated to A Modo Mio and the new Idola machine: the perfect Christmas present for lovers of the most heavenly coffee, which is just as good at home as at a bar.
The ad turns into a real musical, where Maurizio Crozza plays all the characters, dancing and singing to the notes of a Lady Marmalade song reworked by the Cherubs, Saint Peter, and above all by an extraordinary, awe-inspiring Devil, to the sounds of "Christmas is Lavazza! ".

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