WORKS

LINES

#donaminuti for #pinkisgood

Client: Fater

Date: 25/05/2015

Tag: DIGITAL, COSMETICS & PHARMA, CSR-EDUCATIONAL, DIGITAL, SOCIAL & COMMUNITY

Lines is making a direct commitment for the well-being of women by financing research into breast cancer with the Pink is Good project from the Umberto Veronesi Foundation.
From 18th to 31st May 2015, every photo uploaded on Instagram with #donaminuti and #pinkisgood were turned in minutes of research donated by Lines to Pink is Good. Armando Testa and TDH created the charity campaign with the partnership of the Instagramers Italia association. The "pink marks”, key visual of the campaign, were also launched on the web thanks to the contribution made by some of the most followed female youtubers.

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