WORKS

The new Lines Seta Ultra ad lit up in PURPLE.

The setting is the symbolic – realistic world of fashion, lit up with purple lighting just like the packaging of Lines Seta Ultra. A beautiful girl with a super modern and elegant style, her short silver haircut with its purple highlights making her even more original, is the star of the new campaign. Refined and lively music, introduced with the singing of “Seta Seta” is accompanied by a rapid sequence of images, and with the help of gigantic neon letters spelling out VELOCITÀ, ASCIUTTOPULITO and ZERODORE (SPEED, DRY AND CLEAN and ZERO ODOUR) they emphasize the distinctive quality that makes Lines Seta Ultra unbeatable.