WORKS

LINES LADY RANGE

Live Lady security

Client: Fater

Date: 15/06/2014

Tag: COMMERCIALS, COSMETICS & PHARMA

For the first time Lines presents Lady, its specific range of products for all kinds of leaks requiring rapid absorbency. They do so, with an attractive fifty-year-old woman who joins her colleagues at a restaurant during a break from work. She shows how self-confident she feels wearing the Lines Lady protection by drinking a glass of water confidently and laughing in an engaging way. The demo presents the new packs of Lines Seta Lady pads and Intervallo Lady pantyliners and their great ability to absorb and odour protection.The final invitation "Live Lady security!" signs off the commercial together with the protagonist's engaging smile.

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