WORKS

LINES INTERVALLO

The right one

Client: Fater

Date: 22/06/2014

Tag: COMMERCIALS, COSMETICS & PHARMA

New Intervallo is the first Lines pantyliner to contain the ultra technology of the best pads that guarantees twice the dryness with reduced thickness. The superiority of the product is conveyed using a funny misunderstanding. The protagonist is talking to a friend on her smartphone, unaware that her boyfriend is behind her. At last she has found the "right one" , the only one that makes her feel so "protected and confident". The boyfriend, convinced that he is the subject of the conversation, at first is delighted by this, but then he doesn't seem so sure when he finds out that his girlfriend is talking about the new Intervallo. The demo gives a realistic enhancement of the incredible power of a single ultra-absorbent Lines particle. The commercial closes with claim "Who would leave this one!", associated with the embrace of the couple.

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