"Enjoy the Real Italian Espresso Experience at Wimbledon". The real Italian espresso comes onto court at Wimbledon with a stylish and ironic communication, which unites the world of global tennis and the world of Lavazza. We developed the coordinated image for the sponsorship and an international cross media campaign (TV, Press, Outdoor, promo-cards and other BTL materials). The fun campaign concept generated other communication activities developed by the company such as the dedicated internet site, a facebook page, a contest, mobile applications and branded materials. With excellent visibility Lavazza served 1 million cups of coffee over 15 days to 650 thousand visitors. Indeed they managed the biggest coffee shop on the planet.