Lavazza welcomes all the Earth Defenders who have come to Turin on the occasion of the Salone del Gusto and Terra Madre with a maxi-outdoor poster in the heart of the city in Piazza San Carlo. A shot which is part of the Lavazza Calendar 2015, a creative project developed by Armando Testa and shot by the great photographer Steve McCurry has been chosen for the #earthdefenders campaign, which is also planned for press and web.
