WORKS

LAVAZZA

Let's speak of love, Minù

Client: Lavazza

Date: 03/06/2014

Tag: VIDEO CONTENT, DIGITAL, SOCIAL & COMMUNITY, FOOD & BEVERAGE, PRODOTTI X CASA

"Let's speak of love, Minù". In order to launch "Minù", the new machine for the A Modo Mio espresso system, we have created a digital campaign which plays with the animation of the capsules, immediately inspiring friendship.To the notes of the unforgettable song from the 30s "Parlami d'amore Mariù" we see the A Modo Mio capsules describe how a love story "strikes" paraphrasing the words: "Dimmi che fai tutto per me, dimmi che fai solo il caffè, con te in casa mia non soffro più, parlami d'amore Minù." ?("Tell me that you'll do anything for me, that you'll only make coffee, I won't suffer any more when you are at my home, let's speak of love Minù").