The Lavazza espresso A Modo Mio system lets you prepare an authentic Italian espresso at home. A Modo Mio is a good-tasting break to restore a smile to all coffee lovers. That's why we featured the most beautiful smile in the world, given by Julia Roberts, a special guest in Heaven to describe how the pleasure and quality of a good Italian espresso are universally appreciated. The communication achieved extraordinary results for impact and appreciation. Advertising awareness was more than 80% just a few days after the first airing. Appreciation reached 93% and the ad had top ranking position for recall and interest among the others on air during the same period.