WORKS

LAVAZZA

Italian Futurism

Client: Lavazza

Date: 19/02/2014

Tag: PRINT, FOOD & BEVERAGE, INT'L PROJECT, ITALIAN LIFESTYLE

The iconic Lavazza coffee cup becomes the Guggenheim Museum in a print ad that celebrates the largest retrospective of the Italian Futurist movement ever held in America. An entirely Italian exhibition in New York, made possible thanks to the ongoing commitment of Lavazza in spreading the values of Italian style, experimentation and creativity.