WORKS

LAVAZZA

Heaven Case History

Client: Lavazza

Date: 06/12/2013

Tag: CASE HISTORY, FOOD & BEVERAGE, POP MOVEMENT

Only when coffee is good does it go to heaven. The winning series, armed with good doses of fun, of Lavazza Heaven started off in 1995. Even today it remains one of the most loved by Italians. With a Lavazza coffee, a pleasure not to be denied, you feel as if you are in heaven. The success of the campaign and of the brand is founded on the delicate balance between pleasure and entertainment. Tullio Solenghi, Riccardo Garrone, Paolo Bonolis and Luca Laurenti and today Enrico Brignano, are the big stars who have taken turns to breathe life into fun and memorable adventures in heavenly life.

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