WORKS

Once upon a time there wasn't. Magazines and dailies, special maxi-outdoor, point-of-sale materials and a web video lasting more than one minute created with stop motion technique tell the story of the launch of Favola, the new espresso machine in the Lavazza A Modo Mio system. Favola makes her debut in a surreal dimension, bringing havoc and happiness among all the heroes of fairy tales: sailing boats among the clouds, octopus and gnomes bringing the capsules, mice stealing teaspoons, sachets of sugar which turn into flying carpets, witches, princesses, birds, carriages, pipers and castles.