WORKS

LAVAZZA

Favola - Once upon a time there wasn't

Client: Lavazza

Date: 09/12/2011

Tag: VIDEO CONTENT, DIGITAL, SOCIAL & COMMUNITY, FOOD & BEVERAGE, PRODOTTI X CASA

Once upon a time there wasn't. Magazines and dailies, special maxi-outdoor, point-of-sale materials and a web video lasting more than one minute created with stop motion technique tell the story of the launch of Favola, the new espresso machine in the Lavazza A Modo Mio system. Favola makes her debut in a surreal dimension, bringing havoc and happiness among all the heroes of fairy tales: sailing boats among the clouds, octopus and gnomes bringing the capsules, mice stealing teaspoons, sachets of sugar which turn into flying carpets, witches, princesses, birds, carriages, pipers and castles.

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