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We have created a spectacular animated outdoor poster for the heart of Milan, in Piazza San Babila, to launch Éspria, the new machine for the Lavazza A Modo Mio espresso system. The campaign features a giant eye, created like an artistic composition made up of lots of capsules of the 10 A Modo Mio blends. Using a special effect the eye comes to life and makes an invitation to try a cup of marvellous espresso: A Modo Mio, the authentic Italian espresso.
