WORKS

LAVAZZA

The Earth Defenders

Client: Lavazza

Date: 22/10/2014

Tag: BELOW THE LINE, ENTERTAINMENT, INT'L PROJECT, UNCONVENTIONAL & EVENTS

The Lavazza Calendar 2015 “The Earth Defenders”  was  created in collaboration with Slow Food, based on a creative project from Armando Testa and shot by the great photographer  Steve McCurry. It is a journey in the African continent to celebrate the stories of everyday heroism of the “Earth Defenders”: women and men who defend their cultural and food traditions every day with courage, pride and dedication. For the first time the Calendar will be available to buy in a limited edition, to support the Slow  project “10,000 gardens in Africa”. In this way, everyone can become one of the  #earthdefenders.