The story of the Lavazza calendars tells of the 20-year long enduring link between the brand and art-house photography. Starting off with Helmut Newton, the great masters of international photography have given their interpretations. Today the calendar is still distinguished by its art-house slant and it has now been handed on to talents of the digital artist Marco Brambilla. For the first time it has been enriched with contributions from hundreds of lovers of photography and digital arts. Always just a spectator, the public can now play an active role through the net and social networks. The Lavazza calendar has become social. The 2013 Lavazza Calendar.