The aim of the multi-subject web and radio campaign, "Enrico Brignano presenta: il caffè a modo mio" is to communicate the personality and the wide range of capsules available for the A Modo Mio espresso system. The series consists of four brief and amusing monologues where the comic displays all his acting dynamism to the full on a theatre stage, the ideal setting of his shows. The dialogues with imaginary women are funny and somewhat surreal and they provide the cue to talk about the different flavours of A Modo Mio espresso, from velvety to delicate, from well-balanced to intense and full bodied. A contest was tied-in to the campaign called "A coffee with Enrico Brignano". 10 lucky winners received two invitations to meet the artist, attend one of his theatre shows, including the rehearsals and enjoy a coffee with him. Obviously a good Lavazza A Modo Mio espresso.