WORKS

LANCIA YPSILON CASSEL

2011 Out of home

Client: Lancia

Date: 01/06/2011

Tag: OUT OF HOME, AUTOMOTIVE, POP MOVEMENT, WALL-OF-FAME

Nuova Ypsilon. Luxury according to Cassel. An introspective Cassel questions himself on the real meaning of the word luxury. The considerations of the actor lead to the unexpected conclusion that overturns the idea of luxury as the reserve of few, since Lancia Ypsilon makes it accessible for everyone.

Use of cookies

This Website uses technical cookies in order to make its services more efficient and easy to use. Furthermore, the Website can use third-party cookies that detect users' browsing data. By continuing to use our Website you acknowledge that you have read our cookie policy and you consent to use our cookies.