WORKS

LANCIA YPSILON CASSEL

2011 Out of home

Client: Lancia

Date: 01/06/2011

Tag: OUT OF HOME, AUTOMOTIVE, POP MOVEMENT, WALL-OF-FAME

Nuova Ypsilon. Luxury according to Cassel. An introspective Cassel questions himself on the real meaning of the word luxury. The considerations of the actor lead to the unexpected conclusion that overturns the idea of luxury as the reserve of few, since Lancia Ypsilon makes it accessible for everyone.