WORKS

LANCIA VOYAGER

Moving Emotion

Client: Lancia

Date: 30/06/2012

Tag: DIGITAL, AUTOMOTIVE, DIGITAL, SOCIAL & COMMUNITY

MovingEmotions is the first free time configurator. Just like Lancia Voyager, it allows you to optimize the planning of your free time, to correspond perfectly with the driver. With MovingEmotions you can create your ideal trip in just a few steps. Just select where you want to start from, when, with whom, and then indicate your interests. The tool provides an ad hoc configuration which includes the destination, restaurant, weather forecast and an alternative idea just case an unexpected event prevents you from setting off. From July to December 2012 the site hosted the WEEKENDRIVE competition: every two months Lancia offered two weekends with Lancia Voyager in the most beautiful destinations in Italy. Real live test drive experiences, which allowed the winners to try the car in an ideal context, sharing an adventure with three other people of their choice. Created by Bitmama.

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