WORKS

LANCIA RANGE

Urban Metamorphosis - 2013

Client: Lancia

Date: 07/11/2013

Tag: COMMERCIALS, AUTOMOTIVE

The new Lancia TV subject "Cuckoo" is the latest episode of the brand communication born under the creative concept of "Urban Metamorphosis." Surreal images, once again, emphasize the surprising spirit of Lancia showing a wonderfully feathered woman who heralds the arrival of great news, while emerging from the clock-face of a big building, just like a delicate cuckoo. "Elegance does not have time. But it has an appointment" underlines the voice over. An event not to be missed with the beauty and elegance of Lancia, but also with the new commercial offer. Fairy tale-like background music and a cat capturing the feathers of the cuckoo woman falling down from above close the film in an ironic way.

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