WORKS

LANCIA NOBEL

Your Face for Freedom

Client: Lancia

Date: 18/05/2009

Tag: DIGITAL, AUTOMOTIVE, CSR-EDUCATIONAL, DIGITAL, SOCIAL & COMMUNITY, INT'L PROJECT

The official Awards Ceremony for the Nobel Peace Prize. Lancia launches the "Your Face for Freedom" project: facebook users are invited to replace their own images in their profiles with the "Aung San Suu Kyi Free Now" poster, to support with Lancia the campaign to free the Burmese Nobel Laureate, today under house arrest. This online event had an enormous impact and with a simple gesture it allowed many people to create and publicise an important message of freedom. Support for the appeal had visibility on facebook as well as YourFaceForFreedom.org, where all the photos of all those who took part in the initiative were published on the Wall For Freedom. Made by Bitmama.

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