WORKS

Kasanova

Eco Petra - Petra Dark

Client: Kasanova

Date: 25/01/2021

Tag: COMMERCIALS, DIGITAL, GDO

IN TESTA AND KASANOVA ARE TOGETHER AGAIN WITH BENEDETTA ROSSI
TO PRESENT THE ECO PETRA AND PETRA DARK RANGES

After her debut in the Christmas commercial the television saga of the "most loved by Italians" influencer continues
for the launch of the Eco Petra and Petra Dark ranges.
In the first commercial Benedetta and her husband Marco create a catchphrase play on words taht contain ECO to show that the range
E-COmpleta (is complete), E-COmoda (is comfortable), E-COsì sana (is so healthy) E-COsta pure poco!”.(and also cheap)!"

In the second, instead, there is a misunderstanding that Marco and not Petra Dark
is to be her phenomenal helper in the kitchen, helping make good and tasty dishes,
enhancing the comedic tone of storytelling
and on social media continues in a succession of daily stories.

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