Client: Giorgio Armani

Date: 16/09/2013


Cate Blanchett interprets SI in the international launch of Giorgio Armani's new women's fragrance."Yes to dreams, Yes to freedom, yes to life, yes to silence. Yes to seduction, yes to emotion, Yes to madness, yes to love. Yes to a new beginning. Yes to serenity, Yes to strength. Yes to myself." The commercial is an ode to those who face life with a positive attitude. A celebration of the contemporary woman who is not afraid to reveal her true essence, which is expressed with intensity and emotion. Femininity and energy come together with sophistication, the film is directed by Anne Fontaine and the Print by Daniel Jackson."Any Other World" by Mika is the soundtrack to the commercial.

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