WORKS

GIORGIO ARMANI

Frame of Life 2015

Client: Giorgio Armani

Date: 27/04/2015

Tag: OUT OF HOME, PRINT, VIDEO CONTENT, FASHION & LUXURY, INT'L PROJECT

"Beauty is in the eye of the beholder” this is the concept behind the project from Giorgio Armani Frames of life.
A glimpse into the real life of young people today, into what brings them together what sets them apart.  
Five young people are featured in this project. They were all born in places far from each other. Nowadays they do similar things, they wake up, they walk, they eat, they fall in love, they travel, they dream, they hope.
They are very alike but in truth each one of them is a special individual, someone unique, unrepeatable, because of their individual stories, their own culture and their personal roots. Each one of them, each and every day opens and closes their eyes around 12 thousand times.
Their eyes beat just like a heart, but what are the emotions they manage to hold?