WORKS

The new men's fragrance Armani Code Sport Athlete was launched in Italy in June. The new perfume was introduced to the public with a sleeve (and related point of sales and support materials) on the occasion of the presentation of Giorgio Armani as the official supplier of the Italian Olympic Team. The graphics reproduce one of the subjects of the EA7 campaign: the swimmer Luca Dotto, who is perfectly compatible with the product category and particularly fitting for the name Athlete.