WORKS

ACQUA DI GIÒ

Dive into the fragrance

Client: Giorgio Armani

Date: 18/06/2015

Tag: CASE HISTORY, DIGITAL, SOCIAL & COMMUNITY, FASHION & LUXURY, INT'L PROJECT

For the launch of the new 2015 communication platform, Giorgio Armani challenged us to leverage on a digital storytelling platform, that would work in synergy with the ATL communication, aiming to reach a younger “digital native” target audience.
The idea is a “campaign website” that metaphorically opens the perfume bottle and lets the people dive into the fragrance. 
Thanks to a cutting-edge technology that merges mobile and desktop navigation, "advanced” users are given the chance to use their mobiles as an extension of their body. A suggestive journey in the unique values of the iconic “Acqua”.

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