WORKS

Facebook

Pharma

Client: Facebook

Date: 11/10/2018

Tag: DIGITAL, DIGITAL, SOCIAL & COMMUNITY

The aim of the new multichannel campaign developed by AT integrated team is to communicate the new possibility of the pharmaceutical companies to plan advertising campaigns on social networks.
The concept of the campaign is: if you know their interests, you know what product they might be interested in.
The campaign mainly targets pharmaceutical companies’ decision makers, who are reached on Facebook, Instagram and LikedIn by short multiple videos and pages on specialised magazines.
The secondary target, media agencies, is reached by a station domination of Assago Milanofiori Nord station.

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