My Life

Client: Fiat

Date: 07/07/2010


A car like a piano. A journey where dreams and reality merge like musical notes. The star is famous composer Giovanni Allevi. The new Punto My Life is a concentrate of technology which gives the drives amazing sensations. Just like a musical instrument, the mechanical parts move in unison to create a true symphony. And is it Allevi who is playing the piano and experiencing the same emotions as he does when driving the new Punto My Life, or vice-versa?

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