WORKS

FIAT 500

Pop

Client: Fiat

Date: 06/11/2011

Tag: COMMERCIALS, AUTOMOTIVE, WALL-OF-FAME

Jennifer Lopez & Fiat 500: a cool icon, with a pop soul. Fiat 500 is a global brand, one of the few well-known brands that is recognised the world over as an object of desire. The campaign starts off on the set of Jennifer Lopez's latest video "Papi", where we follow JLo as she parades around rapidly and determinedly onboard her 500. She makes nimble escape from her fans and then dances with them along the city streets to the rhythm of a snappy invitation: Easy is pop, fun is pop, energy is pop. Are you pop?

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