WORKS

FIAT

500L

Client: Fiat Chrysler Automobiles

Date: 04/03/2013

Tag: DIGITAL, AUTOMOTIVE, DIGITAL, SOCIAL & COMMUNITY

Testa Digital Hub handles the digital communication of seven brands of the Fiat Group - Fiat, Lancia, Alfa Romeo, Jeep, Fiat Professional, Abarth and Mopar - across fourteen European countries: UK, Germany, France, Spain, Belgium, Holland, Poland, Switzerland, Austria, Denmark, Sweden, Greece, Portugal and Italy.
The mission of the central hub, located in our Turin offices, is to maintain the websites of all brands, coordinate their digital communication and handle CRM projects. Upon request, specific creative work is produced as well. All this is done in close partnership with the agencies belonging to Armando Testa's network.