WORKS

FCA

Official Global Partner Expo 2015

Client: Fiat Chrysler Automobiles

Date: 06/05/2015

Tag: DIGITAL, VIDEO CONTENT, AUTOMOTIVE, INT'L PROJECT

The film created for the opening of the Expo is an exciting sequence which altenates between natural landscapes and urban settings featuring people of all nationalities and ages. They are also flanked by products from Fiat, Alfa Romeo, Lancia, Jeep and Fiat Professional which ensure the maximum freedom of movement while fully respecting the environment. As the evocative images go by, a voice over has a direct "dialogue" with the Earth recalling how life is a journey started a long time ago by man. Today more than ever it is necessary to continue this journey being aware that everyone is responsible for safeguarding the environment.


The concept is highlighted in the closing claim "Life is a journey, let’s make it sustainable".

Use of cookies

This Website uses technical cookies in order to make its services more efficient and easy to use. Furthermore, the Website can use third-party cookies that detect users' browsing data. By continuing to use our Website you acknowledge that you have read our cookie policy and you consent to use our cookies.