WORKS

Esselunga

Sustainable Mobility Competition

Client: Esselunga

Date: 21/01/2021

Tag: DIGITAL, OUT OF HOME, RADIO, GDO

Sustainable Mobility Competition

The theme of the campaign dedicated to the latest Esselunga competition, sustainable mobility, is expressed by a single, strong-impact image: a vegetable riding a bike, or riding a scooter.

This visual synthesis, which summarizes in a harmonious and direct way the quality and freshness of the brand and the nature of the prizes to be won, is completed by the headline that states with clarity and simplicity, in the classic Esselunga style of communication, the double advantage of participating in the contest: you win, the environment wins.

 

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